Adobe asked for a campaign that will showcase Adobe as a tool for Gen Z. This campaign should relay to Gen Z the helpfulness Adobe can offer and showcase Adobe Express and Adobe Photoshop specifically.
The Research
For this campaign, I studied the target audience Adobe would like to connect with, 18-26 year olds. Relatability and aesthetics were the focus of this campaign. I wanted to find a way for Adobe to connect with young adults through creative expression. With that being said, the goal of this campaign is for young adults to view Adobe as a life-changing tool for their creative avenues.
The Big Idea
For this campaign, I wanted to focus on the journey a young entrepreneur follows and how Adobe products can be used as a key for success for creatives in different ways.
Photoshop ad
This TikTok/Instagram ad follows a young woman who is trying to break into the fashion design industry. Due to the features in Photoshop, this young designer can easily edit photos and design her collection in a way that showcases her talent, ultimately making her feel confident to showcase her collection.
Adobe Express Ad
This TikTok/Instagram ad follows a young man attempting to pitch a type of VR headset to a team. Originally, the boss said no due to his sporadic and unorganized pitch. However, as the story continues the young entrepreneur utilizes Adobe Express to clearly outline his idea and plan, leading to his pitch being well received.
Bus Stop Ad
This bus stop ad represents the changing world we live in and how a different perspective can change your entire vision. Creative Cloud allows creatives to unleash their passion with features such as Adobe Illustrator, Photoshop, Express, InDesign, and more. The idea is as people walk by the screen changes from a plain white screen to a vibrant escape.
Click the link below to view in presentation form:
https://www.canva.com/design/DAGAFBxCkiA/YKczpy2IebdZ7ISabLcP-Q/edit?utm_content=DAGAFBxCkiA&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
